https://blog.priceplow.com/podcast/mike-mccandless-106
If you’ve been around the supplement industry the past decade or two, you’ve undoubtedly heard of Mike McCandless, the founder of Scivation and creator of the legendary Xtend BCAA formula that upended the entire sports nutrition industry.
Mike McCandless: A Master of Supplement Business Transactions
Mike McCandless is the founder of Scivation, who created Xtend and sold the business to Nutrabolt in 2017, amongst other business transactions. He joins the PricePlow Podcast to explain how to sell a supplement brand, and what his next steps might be.
The last time we publicly spoke was when Scivation was sold to NutraBolt in early 2017, but that wasn’t Mike’s first — nor last — business transaction. Before Scivation took off, he started in retail and Internet retail, running and selling 1Fast400 and Bulk Nutrition. After Scivation, he also started and sold KetoLogic and FBomb, and also finally parted ways with his PrimaForce single-ingredient brand that was a longtime PricePlow favorite.
Mike’s been listening to the PricePlow Podcast, and, well, he’s got a lot to say. As is often the case with him. So we brought him on to tell his story, give his opinions, and see what he might do next.
With no more non-competes in the industry, Mike’s possibly itching to get involved in the next big thing, but at the “old” age of 44, he’s not interested in another startup. He is, however, interested in helping good people turn their supplement businesses into transactable entities that can be sold.
Prepare yourself for a podcast of the ages. There is a 0% chance you’ll listen to this and not learn or laugh.
Podcast: Play in new window | Download (Duration: 2:01:01 — 123.2MB)
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Detailed Show Notes with Mike McCandless
0:00 – Introductions
More detailed show notes are coming soon!
Where to Find Mike
Just in case, let’s also let you sign up for Mike McCandless news alerts on PricePlow, so you get emailed next time he’s mentioned (in a new venture or following podcast):
Subscribe to PricePlow’s Newsletter and Mike McCandless Alerts
Thanks to Mike for bringing us your story, and for providing us some incredible tips behind the scenes too! We look forward to your next supplement startup 😉
Until next time, return to the PricePlow Podcast — please subscribe on your favorite platform and leave a review!
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